Your happiest customers are your strongest sales asset.
Most companies never use them.
Two AM builds customer advocacy programmes for B2B tech companies — turning real results into real revenue through stories, proof, and the kind of trust no ad budget can buy.
At Two AM, we define Customer Advocacy as the act of a customer who stakes their professional reputation on your success because they genuinely believe in what you do.
In the high-stakes world of B2B tech, it is the fundamental difference between a satisfied customer: They pay their bill, use the tool, and stay silent and an advocate who stops being a user and starts being a partner in your growth.
A Customer Advocacy Programme takes this human connection and turns it into a structured, scalable movement. It isn't a folder of PDFs or a spreadsheet of quotes; it’s the machine where word of mouth becomes a predictable, high-performance engine for growth.
It’s the shift from a one-off testimonial to a self-sustaining referral army.
What is Customer Advocacy?
Some of the programmes we’ve worked on
73%
of B2B buyers find case studies the most influential type of content when making a purchasing decision.
(Content Marketing Institute)
78%
of B2B buyers use case studies to research purchasing decisions.
(Demand Gen Report)
67%
more likely to close deals if case studies are being used effectively.
(Content Marketing Institute)
Services
The blueprint for the movement. We identify who your best advocates are, what you need from them, and how to build an incentive structure that keeps delivering value to both sides
01 | Programme Strategy
02 | Case Studies
From the first interview to the finished asset. These aren't just "stories", they are assets written to convert, built around the specific proof points your sales team needs to overcome objections.
03 | Video Testimonials
04 | Champion Advocacy
05 | Reference Management
06 | Sales Enablement
The ultimate trust-builder. We build a managed pool of your most vocal customers, ready and willing to speak to prospects at the moment a deal needs to cross the line.
We ensure your advocacy isn't "lost in a folder." We turn customer proof into one-pagers, battlecards, and quote libraries that put the right evidence in front of the right buyer.
The strongest validation comes from individual voices within a community. We build a structured approach to identifying and nurturing your "Power Users," turning their organic enthusiasm into a predictable stream of third-party validation.
Real customers on camera, saying what your best pitch never could. We handle the full lifecycle: scripting, professional production, and editing for maximum impact across social and sales decks.
Two AM is Alex and Michelle.
We're a B2B marketing duo who bring enterprise expertise to tech companies.
Two AM launched in 2025 as a lean alternative to traditional agencies. We're a consulting duo delivering what B2B tech clients actually need: strategic thinking, fast execution, and budget that works harder. Through the Two AM Collective—our exclusive network of specialists—we bring the right expertise to every project without the agency markup.