Turn your first customers into your best sales asset.
Get investor-ready case studies, authentic testimonials, and proof that sells - without hiring a marketing team.
You're building. You're selling. But are you proving it?
Think of customer marketing as the growth engine of your business—a system that places your customer at the centre.
Investors want proof
Metrics are one thing. Real customer validation is what closes funding rounds and builds credibility.
Buyers need validation
Decision-makers want to see how you've solved problems for companies like theirs.
You’ve got no bandwidth
You don't have a marketing team yet, let alone someone dedicated to customer marketing and case studies.
We build your proof engine from day one.
The challenge: Buyers need proof. You need pipeline.
97% of B2B buyers check vendor websites before engaging with sales. Customer proof isn't just nice to have—it's essential for winning business and building loyalty.
The opportunity: You already own the most powerful sales lever.
Two AM helps you capture customer proof efficiently and use it effectively to drive growth. Our flexible, cost-effective approach turns customer stories into pipeline fuel—without the overhead of agencies or expanding your team.
B2B Tech Expertise
We have deep experience working with B2B tech companies at all stages—from early-stage startups to established enterprises. We understand complex tech organizations and how to drive growth through strategic customer marketing.
We’re an extension of your team.
Two AM Collective Network
We subcontract with our exclusive network of interviewers, writers, video producers, and designers who complement our core offering. This nimble approach delivers world-class talent on demand—exactly what you need, when you need it.
Flexible Fractional Model
One size doesn't fit all. We tailor our engagement to your needs: strategic leadership when you need direction, hands-on delivery when you need execution, or both. We integrate seamlessly as your fractional marketing function.
Dual Expertise, Unified Support
Two AM bring complementary skills and perspectives to every engagement. Our well-resourced duo is nimble by design, allowing us to hit the ground running and easily adapt to your shifting needs.
Customer Storytelling Specialists
We turn your happy customers into scalable marketing assets. From campaign-ready case studies to customer reference libraries, we create the proof points your sales team needs and the content that fuels your pipeline.
Partnership That Scales
Our goal is your growth. Whether you need a fresh perspective to elevate existing programs, execution support to fill gaps, or a marketing foundation before your first hire, we structure our engagement to deliver value right away and evolve as you scale.