Customer stories drive pipeline. Proof points close deals. Reviews build credibility.
We plug directly into your operations. Delivering campaign-ready assets while you focus on growth.
You know what needs to happen.
Think of customer marketing as the growth engine of your business—a system that places your customer at the centre.
Customer proof is essential
Case studies, reviews, and references are core to pipeline growth, yet they require coordination, interviewing, writing, and approvals that rarely fit into an overloaded calendar.
Competing priorities
Demand gen, content, events, product launches, and internal requests leave no room for a steady customer evidence engine.
Zero bandwidth
You have clarity on what needs to happen, but not the hands or hours to make it happen every month.
We turn your Customer Stories into a growth engine.
The challenge: 42% of startups fail. 70% can't raise Series A.
Why? No market need. No proof of repeatable customer acquisition. Even the best product needs validation, customers, and the proof points that demonstrate real-world success.
The opportunity: Get it right from the start.
Demonstrating how your solution helps customers overcome their challenges is the best way to resonate in the short term and build trust for the long term. Two AM supports you in securing product-market fit, attracting initial users, and capturing the customer proof that wins business and brings Series A closer. Flexible, cost-effective, hands-on marketing support as you take your first steps—no contracts, no costly retainers.
B2B Tech Expertise
We have deep experience working with B2B tech companies at all stages—from early-stage startups to established enterprises. We understand complex tech organizations and how to drive growth through strategic customer marketing.
We’re an extension of your team.
Two AM Collective Network
We subcontract with our exclusive network of interviewers, writers, video producers, and designers who complement our core offering. This nimble approach delivers world-class talent on demand—exactly what you need, when you need it.
Flexible Fractional Model
One size doesn't fit all. We tailor our engagement to your needs: strategic leadership when you need direction, hands-on delivery when you need execution, or both. We integrate seamlessly as your fractional marketing function.
Dual Expertise, Unified Support
Two AM bring complementary skills and perspectives to every engagement. Our well-resourced duo is nimble by design, allowing us to hit the ground running and easily adapt to your shifting needs.
Customer Storytelling Specialists
We turn your happy customers into scalable marketing assets. From campaign-ready case studies to customer reference libraries, we create the proof points your sales team needs and the content that fuels your pipeline.
Partnership That Scales
Our goal is your growth. Whether you need a fresh perspective to elevate existing programs, execution support to fill gaps, or a marketing foundation before your first hire, we structure our engagement to deliver value right away and evolve as you scale.