Elevate Customer Marketing from tactical to strategic.
Transform your team's impact with strategic frameworks, measurement systems, and executive visibility that position customer marketing as a revenue driver.
Stuck in performance mode.
Customer marketing is stuck in “do mode” when it should be driving strategy.
Leadership wants impact
The C-suite needs clear ROI metrics and revenue attribution. But your current measurement approach doesn't tell that story, just yet.
Sales needs intelligence
Account teams want sophisticated customer insights, competitive intelligence, and strategic account planning—not just case study PDFs.
Tactical overload
Producing assets, managing advocates, and supporting sales leaves no time for strategic planning.
We work with you as strategic advisors & specialised partners
The challenge: Stale proof. Generic stories. Missed opportunities.
73% of B2B buyers rely on case studies to make purchasing decisions, yet customer proof becomes outdated quickly as technology accelerates. AI can summarize, but it can't interview customers or craft the engaging stories that actually close deals.
The opportunity: Keep it fresh. Keep it human. Keep it influential.
Up-to-date customer proof crafted by experts with lived experience influences B2B purchases like nothing else. Two AM brings 15+ years of hands-on experience capturing stories that evolve with your products and resonate with buyers. Our systematic approach combines human interviewing, tech expertise, and engaging storytelling—delivering the fresh, authentic proof that makes you 67% more likely to close deals.
B2B Tech Expertise
We have deep experience working with B2B tech companies at all stages—from early-stage startups to established enterprises. We understand complex tech organizations and how to drive growth through strategic customer marketing.
We’re an extension of your team.
Two AM Collective Network
We subcontract with our exclusive network of interviewers, writers, video producers, and designers who complement our core offering. This nimble approach delivers world-class talent on demand—exactly what you need, when you need it.
Flexible Fractional Model
One size doesn't fit all. We tailor our engagement to your needs: strategic leadership when you need direction, hands-on delivery when you need execution, or both. We integrate seamlessly as your fractional marketing function.
Dual Expertise, Unified Support
Two AM bring complementary skills and perspectives to every engagement. Our well-resourced duo is nimble by design, allowing us to hit the ground running and easily adapt to your shifting needs.
Customer Storytelling Specialists
We turn your happy customers into scalable marketing assets. From campaign-ready case studies to customer reference libraries, we create the proof points your sales team needs and the content that fuels your pipeline.
Partnership That Scales
Our goal is your growth. Whether you need a fresh perspective to elevate existing programs, execution support to fill gaps, or a marketing foundation before your first hire, we structure our engagement to deliver value right away and evolve as you scale.